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Yogaslovenka
branding
The requirement was to create a branding project for yoga teacher and preacher from Belgrade, Sebia who opens her own studio and wants to make a brand of her practice.
Yogaslovenka is word that sound like similar to yugoslovenka, which is a word used in ex-yugoslavian for a woman from the county. Switching yugo to yoga talks to itself. I've chosen less saturated colours form the country old flag and added sepia-yellow colour to the pallet.
Pictograph is a star. It symbolises Sun, as we continuously salute to Sun in yoga practice.
Fonts are carefully chosen and graphically tested to be aligned with the neath aesthetics of sun sign.
The client was genuinely happy with the result.
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